//Maruti-Suzuki and the Quality Way

Maruti-Suzuki and the Quality Way

2018-05-09T11:27:12+00:00

Quality automatically becomes part of the organization's DNA - its very essence - when it is everyone's business.

Quality & Me

Subir shares his own personal efforts to work toward continuous improvement within his own community, among his friends and family.

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Books by Subir

The Power of LEO
The Ice Cream Maker
The Power of Design for Six
The Power of Six Sigma
Organization 21c

PIC_chowdhury-C4Q-1Quality is defined by the customer. It happens when we are willing to listen to each other, enrich our experiences, and optimize our opportunities to improve. Quality comes when we have a mindset for honesty, integrity, resistance to compromise, and ethical behavior. What we want is for quality to be an automatic response to everyday encounters. When this mindset becomes part of the organization’s DNA – its very essence – then we can say that Quality is everyone’s business.

Please complete the form below. You will be emailed seminar materials that will help you along the way to achieving a Quality Mindset. Cause for Quality is a collection of essays that Subir Chowdhury has written to help guide the way.

You may also want to check out Subir Chowdhury’s latest book, The Difference: When Good Enough Isn’t Enough – the result of his ongoing work to discover the elements of excellence within ourselves. He defines the caring mindset with what he calls the STAR Attributes – four behaviors that build excellence: ‘Straightforward’, ‘Thoughtful’, ‘Accountable’, and ‘Resolve.’ Read this book and you will be inspired to dig deeper than ever before.


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Center for Bangladesh Studies at UC Berkeley

The Subir & Malini Chowdhury Center for Bangladesh Studies at the University of California, Berkeley has an ambitious mission ahead. At the top of their list are innovative projects that aim to improve garment-industry safety, apps to solve social problems, and gathering data on antibiotic-resistant bacteria found on fruits and vegetables. And that's only a month after it opened on March 30.

When has pride pushed you back?

Pride exists at the organizational level and can just as easily become tainted.  Think about it.  How many times have you witnessed senior level executives not acknowledging a problem? The reason?  Pride.  Ego.  They don’t want to admit that there is a problem because of ego:  someone else will think they’re weak, or that they’ll lose face.  To admit your decision was wrong means you are weak, correct?  Absolutely the opposite!

Recognizing Quality Innovation

In 2010, the Society of Automotive Engineers along with the Subir and Malini Chowdhury Foundation, established The Subir Chowdhury Medal of Quality Leadership. This award is designed to honor those in the mobility industry who demonstrate ability and talent to further innovation and broaden the impact of "quality" in mobility engineering, design and manufacture.

How will you embrace the truth?

A friend communicated a story to me about Alan Mulally, the former CEO of Ford. When Mulally first joined the organization, he gathered his senior management team together to identify what needed to change at Ford. In a nutshell, Mulally asked his team to color code their initiatives red, yellow, or green. Red meant things were in bad shape—for example, a launch date might be missed. Yellow meant an initiative wasn’t going well, and green meant the initiative was on track.