//Maruti-Suzuki and the Quality Way

Maruti-Suzuki and the Quality Way


Quality automatically becomes part of the organization's DNA - its very essence - when it is everyone's business.

Quality & Me

Subir shares his own personal efforts to work toward continuous improvement within his own community, among his friends and family.


Books by Subir

The Power of LEO
The Ice Cream Maker
The Power of Design for Six
The Power of Six Sigma
Organization 21c

PIC_chowdhury-C4Q-1Quality is defined by the customer. It happens when we are willing to listen to each other, enrich our experiences, and optimize our opportunities to improve. Quality comes when we have a mindset for honesty, integrity, resistance to compromise, and ethical behavior. What we want is for quality to be an automatic response to everyday encounters. When this mindset becomes part of the organization’s DNA – its very essence – then we can say that Quality is everyone’s business.

Please complete the form below. You will be emailed seminar materials that will help you along the way to achieving a Quality Mindset. Cause for Quality is a collection of essays that Subir Chowdhury has written to help guide the way.

sc-app-pg1You may also want to check out Subir Chowdhury’s iPad app. Click the image and you’ll be taken to Apple’s download site. The app is compatible only with iPad.


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Recognizing Quality Innovation

In 2010, the Society of Automotive Engineers along with the Subir and Malini Chowdhury Foundation, established The Subir Chowdhury Medal of Quality Leadership. This award is designed to honor those in the mobility industry who demonstrate ability and talent to further innovation and broaden the impact of "quality" in mobility engineering, design and manufacture.

What is your difference?

In the past two decades, I have helped countless organizations improve their processes to find greater success. But over the years, something began to haunt me. I noticed that some organizations using the exact same process or methodology realized enormous savings, while others stumbled. I kept wondering, what is the difference?

A musician that made a difference

One of the most memorable days of my life was meeting my favorite musician, Pandit Ravi Shankar, the legendary Sitar Maestro. Nearly half a century earlier, George Harrison of The Beatles traveled to India to learn sitar from him. A friendship formed, and it reshaped aspects of The Beatles music. Likewise, Ravi’s music had a huge impact on my own life.

The Subir Chowdhury Society of Automotive Engineers (SAE) Student Quality Competition

Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence?