//Global Quality Awareness (GQA) Initiative

Global Quality Awareness (GQA) Initiative

2017-07-31T23:49:10+00:00

Quality & Me

Subir shares his own personal efforts to work toward continuous improvement within his own community, among his friends and family.

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Books by Subir

The Power of LEO
The Ice Cream Maker
The Power of Design for Six
The Power of Six Sigma
Organization 21c

The Global Quality Awareness (GQA) Initiative is a non-profit initiative of the Subir & Malini Chowdhury Foundation created to improve the lives of individuals and their communities around the world by promoting a personal understanding of, and commitment to, a “Quality mindset.”

The plan for GQA is simple – effect positive global change by getting people to make a personal commitment to a simple daily practice. The practice of GQA is centered on Subir Chowdhury’s “LEO” (Listen – Enrich – Optimize) process, which has transformative results—these same principles that when practiced, will generate vast improvement in people’s daily lives.  Subir believes that most of the world’s problems are caused by people who stopped caring about quality or don’t understand the significance of it. Supporters of GQA want to inspire global improvement by first practicing quality as an individual. In essence, Quality starts with us and must be everyone’s responsibility.

Daily GQA practice requires people to follow three simple steps:

  • Listen hard to others and to yourself to seek understanding
  • Enrich the lives around you by giving a little more of yourself every day
  • Optimize everything you do by setting your mind to excellence and refusing to “settle”

The essential teaching is simple. When you embrace quality in your own life, life all around you becomes better. Your actions empower others to embrace positive change. They see the benefits in their own lives. Quality becomes contagious. The initiative spreads. Quickly. Spontaneously. And as more and more people work to improve their corner of the world, the world is transformed. It becomes a better place… because its citizens won’t accept less.

The GQA initiative is working with schools, from elementary to higher education, businesses, leaders and employees, the employed and unemployed for a total transformation of quality improvements with the vision of inspiring the Initiative around the world raising Global Quality Awareness.

According to Subir Chowdhury, “I believe that the ultimate goal of the GQA Initiative is to ensure that “Quality is Everyone’s Business” – ideally I am of the firm belief that to be a Quality person, and live a ‘Quality’ life, Quality must become a part of everything we do, what we leave behind every day of our life, until it becomes a lifestyle choice, not just an afterthought.”

What is the cost of a little white lie?

We have all lied at some point in our lives, even if it’s one of those “little white lies” you told your mother. The thing is, lying is never acceptable. Unless and until you replace lying with being straightforward, you’ll never have a caring mindset.

How to make everyone a S.T.A.R.

One company had a return that equaled 5 times the cost of their investment in the program. Another company had a return that equaled 100 times the cost of their investment! It’s a true story. I know, because both companies were clients of my firm. Both companies got a return on their investment, but I still felt both frustrated and perplexed that one had done so much better. The reason for the difference kept puzzling me—why would one company do so much better using the same processes?

Center for Bangladesh Studies at UC Berkeley

The Subir & Malini Chowdhury Center for Bangladesh Studies at the University of California, Berkeley has an ambitious mission ahead. At the top of their list are innovative projects that aim to improve garment-industry safety, apps to solve social problems, and gathering data on antibiotic-resistant bacteria found on fruits and vegetables. And that's only a month after it opened on March 30.

Do you work in a fake culture?

If you are not being true to yourself in all aspects of your life, you’re living in a fake culture. As a leader, a fake culture makes it impossible to develop a caring mindset. Without a caring mindset, you’ll never make a difference, or be the difference.